We Are Rewind Cassette Player

We Are Rewind is a French company that reimagined the classic portable cassette player for the modern era. Founded in 2020 through a successful crowdfunding campaign, the brand aims to bring back the nostalgic experience of analog music while integrating modern technologies like Bluetooth 5.1 and rechargeable lithium batteries.

The product design and engineering take place in France, reflecting a sleek, minimalist aesthetic with an aluminum casing. Manufacturing is handled in China to manage production costs while ensuring the integration of modern electronics. The company remains an independent entity owned by its original founders, maintaining its niche position in the retro-tech audio market.