Kodak ColorPlus and Kodacolor Color Negative Film

Kodak is one of the most iconic names in the history of photography, famously founded by George Eastman in Rochester, New York. The products shown, including Kodak ColorPlus, Kodacolor, Gold, and UltraMax, represent the brand's enduring legacy in analog film photography. These consumer-grade films are designed for 35mm cameras, offering varying light sensitivities (ISO 100, 200, and 400) and color balances suited for general-purpose photography.

While the Kodak brand has faced significant industrial shifts during the digital revolution, its film production remains a cornerstone of the analog revival. Most of Kodak's still film is manufactured at the Eastman Business Park in Rochester, USA, though finishing and packaging processes may occur in multiple global locations.

The ownership of Kodak's consumer film business is unique. Following Kodak's Chapter 11 bankruptcy filing in 2012, the rights to the consumer film and personalized imaging business were transferred to the Kodak Alaris company, which is based in the United Kingdom. This entity was formed as a spin-off to settle pension liabilities with the UK Kodak Pension Plan. Consequently, while the Eastman Kodak Company still exists in the US and produces the film stock, the global marketing and distribution for retail consumer film are managed by Kodak Alaris.