Rexona Deodorant Anti-perspirant

Rexona is a globally recognized brand that specializes in deodorant and antiperspirant products. It was founded in Australia in 1908 by Alice Sheffer, a physician's wife, and was originally marketed as a 'personal hygiene' ointment. The brand's success led to its acquisition by Lever Brothers in 1929, which eventually merged with Dutch company Margarine Unie to form Unilever. Rexona is known by various names across the globe; it is branded as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa.

Today, Rexona is owned by the multinational consumer goods giant Unilever. Manufacturing takes place in several strategic locations around the world, adapting to regional markets across Europe, South America, Asia, and Oceania. The brand continues to be a market leader in the hygiene sector, leveraging its long history and clinical research to provide long-lasting sweat protection under its famous 'It won't let you down' slogan.