Betty Bossi kitchenware and food products

Betty Bossi is a iconic Swiss brand that began as a fictional culinary consultant in 1956, created by the advertising agent Emmi Creola-Maag. Originally appearing in the 'Betty Bossi Post' to advise housewives on cooking and household management, it has evolved into a powerhouse of Swiss gastronomy.

The brand is synonymous with high-quality cookbooks, innovative kitchen gadgets, and a wide range of convenience food products. Since 2012, the brand has been a wholly owned subsidiary of the Coop Cooperative, one of Switzerland's largest retail and wholesale companies. While many of its fresh food products are manufactured within Switzerland to meet local standards, its kitchenware and utensils are produced globally to meet demand.