Abena personal care products

Abena is a global healthcare and hygiene brand that originated in Denmark. Founded in 1953, the company initially focused on jute sacks and tarpaulins before transitioning into the specialized healthcare market in the 1960s. Today, Abena is renowned for its high-performance absorbent products, including adult incontinence supplies, baby diapers, and protective medical gear.

Manufacturing for Abena products occurs across several owned facilities in Europe, specifically in Denmark, Sweden, and France. These state-of-the-art factories allow the brand to maintain strict quality controls, particularly for its eco-labeled products which frequently carry certifications like the Nordic Swan Ecolabel. In addition to its own production, Abena utilizes a vast global sourcing network to supply a total assortment of over 30,000 products to more than 90 markets worldwide.

The brand remains a family-owned enterprise, held by the Terp-Nielsen family through the parent company Abena Holding A/S. Headquartered in Aabenraa, Denmark, the group continues to operate as an independent entity, focusing on sustainability and innovation in the personal care and medical device sectors. Its international operations are supported by a network of 12 subsidiaries and numerous local distributors who provide regional support and supply chain management.