Valfrutta Ceci (Chickpeas)

Valfrutta is one of Italy's most prominent brands in the preserved vegetable sector. The product shown is a glass jar of cooked chickpeas (ceci in Italian). The brand's philosophy is rooted in a direct link between the farm and the table, emphasizing the control of the entire production chain.

Owned by the Conserve Italia cooperative group, Valfrutta represents a massive collective of Italian farmers. This structure ensuring that the manufacturing and sourcing are primarily carried out in Italy, supporting the local agricultural economy while providing standardized quality across their range of pulses, tomatoes, and juices.