Helly Hansen W Bliss Apres Boot

Helly Hansen is a renowned Norwegian brand specializing in technical gear and apparel for sailing and snow activities. Founded in 1877 by sea captain Helly Juell Hansen, the company began by producing waterproof oilskin jackets and trousers. Over the decades, it has become a global leader in professional-grade outdoor apparel, known for its innovations in waterproof and breathable technologies.

While the brand holds deep Norwegian roots and maintains its headquarters in Oslo, manufacturing is conducted across a global supply chain, primarily in Asia (including Vietnam and China) to meet global demand. In 2018, the brand was acquired by Canadian Tire Corporation, which now serves as the ultimate owner, helping to expand the brand's footprint in North America and beyond.