Vivara gold-tone wristwatch

Vivara is the largest jewelry retailer in Brazil, founded in 1962 by the Kaufman family in São Paulo. The brand began as a small family-owned shop and has since expanded into a dominant force in the Latin American luxury market, offering a wide range of jewelry, watches, and accessories.

While the brand's design and conceptualization are rooted in Brazil, many of their watch components and assemblies are sourced internationally, often from manufacturing hubs in China or utilizing movements from Japan (Miyota/Citizen) or Switzerland to ensure competitive pricing and quality. The company went public (IPO) on the Brazilian stock exchange (B3) in 2019, consistently maintaining its position as a market leader in the jewelry and watch sector.