Maribel Pindakaas Stukjes Pinda

Maribel is a private label brand exclusively owned and distributed by Lidl, the German global discount supermarket chain. This specific product is a crunchy peanut butter (Pindakaas met stukjes pinda), a staple in Dutch breakfast culture.

While the Maribel brand originates from Germany as part of Lidl's internal brand portfolio, the product is specifically tailored for the Dutch and Belgian markets. Manufacturing often occurs in various locations across Europe, including the Netherlands and Germany, depending on the supply chain and regional sourcing requirements of Lidl Stiftung & Co. KG. The ultimate ownership lies with the Schwarz Group, one of the largest retailers in the world, which manages multiple private labels to provide high-quality alternatives to national brands at lower price points.