VELO Spearmint Nicotine Pouches

VELO is a prominent international brand of tobacco-free nicotine pouches. It was created through the rebranding and merger of two previous brands: Epok (originally from Sweden) and Lyft. The brand represents a shift in the tobacco industry toward 'Reduced Risk Products', focusing on providing nicotine experiences without the combustion of tobacco.

Today, VELO is a flagship brand under the ownership of British American Tobacco (BAT), one of the world's largest tobacco conglomerates. While the brand has its roots in Scandinavian snus culture, its manufacturing footprint has expanded globally. Production primarily occurs in specialized facilities across Europe (such as Sweden and Hungary) and North America to serve its international markets. The brand remains under the strategic and financial umbrella of British American Tobacco as part of their long-term 'A Better Tomorrow' initiative.