Made O'Meter
Discover where a brand or product originates
Innocent Drinks was founded in 1998 by three friends in London, United Kingdom, after testing their smoothie recipes at a music festival. The brand quickly became iconic for its playful tone and commitment to natural ingredients. Today, Innocent is a major player in the European juice and smoothie market, operating out of 'Fruit Towers' in London.
While the company started as an independent startup, it began a partnership with The Coca-Cola Company in 2009, which eventually led to Coca-Cola acquiring a 100% stake in the business by 2013. The products are manufactured across various locations in Europe, including a major carbon-neutral production facility in Rotterdam, Netherlands, known as 'the blender,' which serves much of the European market.
Report a bug/Feedback
disclaimer
poweredBy