Aunt Mabel's Blueberry Muffin

Aunt Mabel's is a popular bakery brand recognized for its "Original American Taste," specializing in muffins, cookies, and other baked goods. Despite its American-style marketing and recipes, the brand is actually rooted in Norway, where it has become a staple in convenience stores and supermarkets across Scandinavia and parts of Europe.

The brand is owned by the Norwegian food conglomerate Orkla, specifically through its Orkla Confectionery & Snacks division. The products are manufactured in Norway and are celebrated for being palm oil-free, aligning with modern consumer preferences for sustainable ingredients while maintaining the moist, dense texture typical of traditional American muffins.