Eat Natural fruit & nut bars Chocolat Noir

Eat Natural is a prominent snack brand specializing in fruit and nut bars, originally founded in the United Kingdom in 1997 by Preet Grewal and Praveen Vijh. The products are famously handmade in small batches at their 'Makery' located in Halstead, Essex, maintaining a focus on simple, natural ingredients.

In late 2020, the brand was acquired by the Italian confectionery giant Ferrero Group. The acquisition allowed Ferrero to expand its portfolio into the healthier snack category while keeping the brand's production rooted in its original British facilities. As of 2024 and beyond, Eat Natural continues to be managed under Ferrero’s global umbrella, adhering to the quality standards established during its founding.