Tru Earth Eco-Strips Laundry Detergent

Tru Earth is a leading brand in the sustainable cleaning market, best known for its innovative eco-strips laundry detergent. The brand was founded with the goal of reducing the environmental impact of household cleaning by eliminating plastic jugs and reducing carbon emissions associated with transportation. Their flagship product is a concentrated, pre-measured strip of detergent that dissolves in water, offering a plastic-free alternative to traditional liquid or powder detergents. The product's packaging is compostable, further aligning with the company's zero-waste mission.

Originally established in British Columbia, Canada, Tru Earth has quickly expanded its reach globally. While the majority of their manufacturing and research takes place in Canada, they have scaled operations to include production facilities in the United States to meet growing international demand. The brand remains privately owned by its original founders, maintaining a focused commitment to environmental social governance (ESG) and social impact through their 'Buy One, Give One' donation program, which provides detergent to families in need and healthcare facilities.