ACE Candeggina Più +Densa bleach

ACE is a historic Italian cleaning brand, originally introduced by Procter & Gamble in the 1960s to revolutionize domestic laundry and surface sanitation. This specific product, ACE Candeggina Più +Densa, is a thickened bleach formulated for better control and disinfection of home surfaces and laundry.

While originally a P&G creation, the brand changed ownership in 2012 when the Fater Group (a joint venture between P&G and the Italian Angelini Industries) acquired the business. Today, it remains a leader in Southern Europe, particularly in Italy, where it is primarily manufactured. The ultimate ownership remains with Fater S.p.A., reflecting a partnership between American consumer goods expertise and Italian industrial heritage.