Made O'Meter
Discover where a brand or product originates
Sole is a historic Italian brand specializing in laundry and household cleaning products, most famous for its traditional 'Marsiglia' (Marseille) soap formulation. Originally established as an independent Italian brand, it became an iconic household name in Italy due to its focus on fabric care and affordability.
The manufacturing of these specific bar soaps primarily takes place in Italy to maintain the traditional formulation and local quality standards. The brand has evolved from a local family-business heritage into a powerhouse in the European detergents market.
Today, the brand is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. Despite the change in high-level ownership, the brand maintains its distinct Italian identity and continues to be marketed heavily toward the Mediterranean consumer base that values traditional laundry methods.
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