Made O'Meter
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Kiko Milano, officially known as KIKO Make Up Milano, is a renowned Italian professional cosmetics brand that has established a significant global presence since its founding in 1997. The brand is celebrated for its commitment to high-quality ingredients and innovative formulas that cater to a diverse range of beauty needs, from makeup to advanced skincare products.
While the brand has expanded its global footprint, a vast majority of its production remains rooted in Italy. Approximately 97% of Kiko Milano products are manufactured in Italy, leveraging the country's historic expertise in cosmetic craftsmanship and design. This focus on Italian manufacturing ensures stringent quality control and maintains the prestigious 'Made in Italy' status associated with the brand.
In terms of ownership, Kiko Milano was founded by Stefano Percassi and Gianpaolo Percassi within the Percassi Group. In 2024, the global private equity firm L Catterton acquired a majority stake in the company. L Catterton, which is backed by the LVMH group, now steers the brand's strategic growth and international expansion. This transition marks a new chapter for the brand as it leverages L Catterton's extensive experience in the luxury and consumer goods sectors to reach new markets and modernize its retail experience.
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