Sweet Action sweetener

Sweet Action is a popular Italian brand of artificial sweeteners, commonly found in catering, bars, and cafes across Italy. It is specifically marketed as an aspartame-free alternative, catering to consumers looking for calorie-free sugar substitutes that use different chemical formulations.

The brand is owned and produced by the Italian company Eridania Italia S.p.A., a historic leader in the sugar industry. Manufacturing takes place primarily in Italy, keeping the production chain close to its core European market. Since 2016, Eridania has been part of the international Cooperativa Cristal Union group, though it maintains its distinct Italian identity and operational headquarters in Bologna.