Secret Fresh Clear Gel Antiperspirant and Deodorant

Secret is an iconic American deodorant and antiperspirant brand that was the first to be marketed specifically for women. Launched in the mid-1950s, it has grown into a global leader in personal hygiene. The brand is known for its wide range of formats including gel, solid, and invisible sprays, often recognized by the slogan 'Strong enough for a man, but made for a woman'.

Manufacturing primarily takes place in the United States, utilizing Procter & Gamble's extensive domestic supply chain. The brand remains a core component of P&G's personal care portfolio, maintaining a dominant market share in the North American hygiene sector through constant innovation and marketing aimed at female empowerment and performance.