SVR Laboratoire Dermatologique skincare

SVR is a renowned French dermo-cosmetic brand founded in 1962 by pharmacists Simone and Robert Véret. The brand was established with the goal of creating 'Beautiful Skin' through high-concentration dermatological active ingredients that remain suitable even for the most sensitive skin types. For decades, SVR has remained a staple in French pharmacies, recognized by its caduceus logo intertwined with a snake and a rose.

In terms of manufacturing, SVR maintains its heritage by producing its formulations primarily in France, ensuring strict European safety and quality standards. The brand has evolved from a small family laboratory into a global player in the skincare industry.

Since 2014, the brand has been under the ownership of Laboratoire SVR (Filorga group at the time of initial acquisition, but now operating under the HLD Group umbrella). The HLD Group, an investment firm, has focused on expanding the brand's international presence while maintaining its scientific French roots.