Speedo swimwear and swim equipment

Speedo is a globally recognized brand that revolutionized competitive swimming. Founded in Australia in 1914 under the name Fortitude by Alexander MacRae, it became famous for its racerback design which allowed for greater freedom of movement in the water. Today, the brand is synonymous with high-performance aquatic gear, used by both professional athletes and recreational swimmers.

The manufacturing of Speedo products takes place across a diverse global supply chain, primarily in Asia including China, Vietnam, and Cambodia, as well as production facilities in Europe and the Americas to serve local markets. This distributed manufacturing approach allows the brand to maintain high technological standards for its specialized swimwear like the Fastskin series while managing global demand.

Ownership of the Speedo brand is split geographically. The global rights to the brand are owned by the British company Pentland Group, which acquired the brand in 1991. However, for the North American market, the brand was historically licensed to PVH Corp until 2020, when Pentland Group reacquired the North American operations to consolidate global control. Speedo remains the world's best-selling swimwear brand, known for its innovation in fabric technology and sustainability efforts.