Icewear Lundi wool sweater

Icewear is a prominent Icelandic brand established in 1972, initially starting as a small knitting workshop in Hvammstangi. The brand is deeply rooted in Icelandic heritage, specifically known for utilizing traditional Icelandic wool (lopi) to create high-quality outdoor clothing and knitwear suitable for harsh climates.

While the brand maintains a strong focus on its Icelandic origins and many of its traditional hand-knitted items are still produced within Iceland, some manufacturing for their broader technical and performance outdoor range has expanded to other regions to meet global demand. Despite this expansion, the ultimate ownership and creative direction remain firmly based in Iceland under the original founding entity, Drífa ehf.