Made By Mitchell Cosmetics

Made By Mitchell is a disruptive British cosmetics brand founded by professional makeup artist Mitchell Halliday. Known for its high-impact, professional-grade products, the brand gained significant mainstream popularity through its viral success on social media platforms like TikTok. It is particularly famed for its innovative 'Blursh' liquid blush formulas and diverse color palettes, catering to both industry professionals and casual beauty enthusiasts.

While the brand was conceptualized and founded in the United Kingdom, its manufacturing processes are distributed across various international locations depending on the specific product line, common for high-growth boutique makeup brands. The brand remains under the creative direction of its founder, maintaining a strong identity rooted in Northern English artistry and inclusivity.