Pretty Moisturising Lip Balm Strawberry

Pretty is a budget-focused beauty brand frequently found in discount retailers across Europe, such as Normal, where this specific image was taken. The brand is known for offering essential skincare and cosmetic products at competitive price points.

Pretty is a proprietary brand developed by Zeta (UK) Ltd, a British company based in Oxfordshire that specializes in the design and distribution of fast-moving consumer goods (FMCG) in the beauty and personal care sector. While the brand is developed and managed from the United Kingdom, manufacturing is primarily outsourced to China to maintain affordability for the consumer. The brand remains under the ultimate ownership of Zeta (UK) Ltd.