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L'Oréal Paris is one of the world's most iconic beauty brands, established in France in the early 20th century. The Elseve line (known as Elvive in many other markets) is a global leader in hair care technology.
In Brazil, the brand has a significant industrial presence. Most of the L'Oréal Paris products sold in the Brazilian market, including the Reparação Total 5 line, are manufactured at their large industrial complex in Nova Iguaçu, Rio de Janeiro. This facility is one of the company's largest and most sustainable worldwide. The brand is owned by the L'Oréal Group, the world's largest cosmetics company, which maintains its global headquarters in Clichy, France. The group continues to lead the market through a focus on research and local production in key markets like Brazil.
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