Made O'Meter
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Peuterey is an Italian luxury fashion brand founded in 2002 in Altopascio, Tuscany. The brand takes its name from one of the ridges of Mont Blanc, reflecting its original focus on high-performance outerwear and its connection to the spirit of adventure and travel. While the creative heart and headquarters remain in Italy, production is handled across multiple countries to maintain its global supply chain, with a significant emphasis on technical fabrics and refined silhouettes.
The brand was developed under the Grascal S.p.A. holding and is currently owned by the Peuterey Group. The company has evolved from a specialist in jackets and parkas into a lifestyle brand offering total looks for men, women, and children. Its ownership remains Italian, centered in the Tuscany region, under the leadership of Francesca Lusini, ensuring the brand maintains its 'Made in Italy' design philosophy and high-end positioning in the global market.
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