Ginsters Cornish Pasty

Ginsters is one of the United Kingdom's most recognizable savory snack brands, best known for its iconic Cornish Pasty. Founded in the late 1960s, the brand has built a reputation on traditional Cornish heritage, emphasizing the use of local ingredients and British-farmed vegetables and wheat. The production is centered in Cornwall, where the brand maintains its historical connection to the region's culinary traditions.

While the brand started as a small family-run bakery operation, it was eventually acquired by the Samworth Brothers group. Under this ownership, Ginsters transitioned from a local favorite to a nationwide staple found in supermarkets and service stations across the UK. The company prides itself on sourcing 100% British meat and maintaining Protected Geographical Indication (PGI) status for its flagship pasties, ensuring they are made in Cornwall according to traditional standards.

Today, Ginsters remains a key subsidiary of Samworth Brothers, a thriving fourth-generation family business. The ownership structure ensures that the brand remains British-owned and operated, focusing on large-scale chilled food manufacturing while maintaining its headquarters and primary manufacturing site in Callington, Cornwall.