Rustlers burger

Rustlers is a prominent brand specializing in chilled, microwaveable snacks, most famous for its range of flame-grilled burgers. The brand was launched in 1999 to cater to the convenience food market, specifically targeting consumers looking for quick, hot meal solutions. It has since grown to become one of the most recognizable names in the 'micro-snacking' category across the UK and Ireland.

Manufacturing for Rustlers primarily takes place at the Kepak Group's specialized facilities. The brand leverages high-quality beef and poultry, often sourced from British and Irish farms, which is then processed at dedicated sites such as those in Kirkham, Lancashire. This vertical integration allows the parent company to maintain strict quality control throughout the production cycle, from butchery to the final assembly of the burger kits.

The brand is owned by the Kepak Group, a major Irish food company. Headquartered in County Meath, Ireland, Kepak is a family-owned business that has expanded significantly through strategic acquisitions and product innovation. Under Kepak's ownership, Rustlers has expanded its product line to include breakfast muffins, hot dogs, and chicken sandwiches, maintaining its market leadership in the convenience sector.