Jack's Penne Pasta

Jack's Penne Pasta is a value-oriented food product under the Jack's brand, a private label line created to compete with discount retailers. The brand was launched in 2018 to mark the centenary of the parent company's original founding and is named after the founder of the Tesco empire.

While the packaging indicates the product is distributed by Booker (a Tesco-owned wholesaler based in the UK), most dry pasta products of this level are sourced from multiple countries, including Italy and various UK-based suppliers, to ensure cost-efficiency and supply stability. The brand is strictly a part of the Tesco corporate family, reflecting a strategic move to manage budget-conscious grocery segments.

The ultimate ownership lies with Tesco PLC, one of the world's largest retailers. Headquartered in Welwyn Garden City, England, Tesco maintains control over the Jack's brand through its diverse retail and wholesale subsidiaries, including Booker Limited.