Noodlicious Instant Noodles

Noodlicious is a private-label brand of instant noodles predominantly associated with Action (a Dutch international discount retailer) and other European discount chains. The brand offers a variety of quick-preparation noodle products with different flavorings, marketed across several European countries including the Netherlands, Germany, and Poland.

While the brand is a private label owned by Action, manufacturing is typically outsourced to large-scale noodle producers in Asia (chiefly China or Thailand) or Eastern Europe to maintain low cost points. Ownership of the brand lies with Action (3i Group), which operates a vast logistical network to distribute these products through their retail outlets.