Händlmaier Sweet Mustard

Händlmaier is a renowned German brand specialized in the production of traditional sweet mustard. The brand was founded in 1914 by Johanna and Karl Händlmaier in Regensburg, Bavaria. Its flagship product, Hausmacher Senf (Sweet Home-Style Mustard), was developed in 1914 and remains the market leader in the sweet mustard segment today. The company continues to produce its goods primarily in Regensburg, maintaining strict quality standards and traditional recipes. To this day, the brand remains a family-owned enterprise, with the third and fourth generations of the Händlmaier family managing the business. It is a classic example of a German 'Mittelstand' company that has reached international fame while staying rooted in its local origin.