Wella Professionals Fusion Mask

Wella Professionals Fusion is a premium hair care line designed for damaged hair. The brand, Wella, has a rich heritage starting in 1880 in Germany, founded by Franz Ströher. For many years, it was part of Procter & Gamble until it was acquired by Coty Inc. in 2016.

Starting in 2020, KKR acquired a majority stake in several Coty professional brands, including Wella, under the newly formed Wella Company. This product is manufactured locally in Brazil to serve the Latin American market efficiently. The Wella Company remains a global leader in the professional salon industry, operating in over 100 countries while maintaining its headquarters in Switzerland.