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Nutra-Life is a leading natural health brand with a history spanning over 50 years. Founded in 1967 in New Zealand, the brand has established itself as a premiere name in the Oceania supplement market, known for scientifically researched formulas and high-quality ingredients. Its flagship products, such as Magnesium Complete Forte, emphasize high-potency formulations to support muscle and nervous system health.
The brand's manufacturing remains deeply rooted in its heritage, with a majority of its production occurring at a specialized facility in East Tamaki, Auckland. This state-of-the-art facility allows the company to maintain strict quality control through the TGA (Therapeutic Goods Administration) standards required for distribution in Australia and New Zealand.
Today, Nutra-Life is a key brand within the Vitaco Health Group. After previously being held by private equity firms, Vitaco was acquired in 2016 by a consortium led by the Chinese pharmaceutical giant Shanghai Pharma. This ownership structure has enabled Nutra-Life to expand its distribution globally while maintaining its manufacturing base and core research operations in New Zealand.
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