Cif Limescale Soft Scrub

Cif is a globally recognized cleaning brand known for its effective surface care solutions. Originally launched in France in 1969 as Jif, the brand revolutionized household cleaning with its cream-based formula that provided powerful cleaning without the heavy abrasion common in powder cleaners at the time. Over the decades, it has expanded its portfolio to include specialized sprays and liquids specifically designed for tough tasks like limescale removal.

The product is manufactured in multiple locations worldwide to serve different regional markets across Europe, Asia, and the Americas. The brand is a core asset of Unilever, a British multinational consumer goods giant. While the brand names sometimes vary by region (labeled as Jif, Viss, or Vim in different countries), the proprietary formulas remain consistent with the high standards of the parent company.

Today, Cif is owned by Unilever, which is headquartered in London, United Kingdom. As one of the world's largest consumer goods companies, Unilever ensures that Cif products meet modern environmental standards, including the introduction of concentrated refills and recycled plastic packaging to reduce its carbon footprint. The brand continues to be a staple in modern households for maintaining hygiene and removing mineral deposits in bathrooms and kitchens.