Made O'Meter
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Maribel is a prominent private-label brand exclusively managed and sold by Lidl, one of the world's largest discount supermarket chains. This specific product, Bio Erdnussmus Crunchy, is a high-quality organic peanut butter made from 100% roasted peanuts without the addition of palm oil or emulsifiers, catering to the growing consumer demand for clean-label and vegan spreads.
As a private label, the manufacturing of Maribel products is typically handled by various specialized third-party food processors across Europe, with a primary focus on facilities within Germany to supply the DACH region. The brand is strictly controlled by Lidl Stiftung & Co. KG, which manages everything from quality standards to packaging design. This strategic ownership allows Lidl to offer organic, premium-tier products at discount prices, maintaining a strong competitive edge in the European retail market.
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