Italiano Plus Shells Premium Pasta

Italiano Pasta is a prominent brand in the Middle Eastern market, specifically designed to offer high-quality Italian-style pasta products to regional consumers. Despite its Italian-inspired name and the use of the Italian flag colors on its packaging, the brand's roots and manufacturing are firmly established in Egypt.

The brand is owned by Savola Foods, a division of the Saudi-based Savola Group. It is produced locally in Egypt, often marketed as a premium alternative to standard pasta brands. The 'Italiano Plus' range specifically highlights health benefits, such as fortification with vitamins (B1, B2, B3) and minerals like iron and zinc to support immunity, catering to the growing consumer demand for nutritious pantry staples.