Dreft Original 4in1 caps

Dreft is a long-standing laundry detergent brand with a complex history. Originally founded in the United States in the 1930s, it serves different market segments globally. In the European market, as seen in the image, Dreft is positioned as a detergent for delicate fabrics and colors, often marketed for its gentle cleaning properties.

The brand is owned and manufactured by Procter & Gamble (P&G). Manufacturing for the European market typically occurs in several P&G production facilities across Europe (such as Belgium, France, or Germany) to serve regional demand. P&G is a global consumer goods powerhouse headquartered in Cincinnati, Ohio, USA. The product shown features eco-friendly packaging initiatives, such as the use of recycled carton and 0% plastic packaging.