Made O'Meter
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Mooer is a major Chinese manufacturer of musical instrument equipment, particularly known for its compact guitar effects pedals and modeling technology. The product shown is a Mooer Hornet series intelligent amplifier, which utilizes digital signal processing to simulate various classic guitar amps and effects.
Mooer Audio was founded in 2010 and has since become one of the most recognizable Chinese brands in the global music industry. The company handles its own research, development, and manufacturing from its facilities in Shenzhen, China. Unlike many boutique brands that outsource production, Mooer maintains vertical integration, allowing them to iterate quickly on digital modeling technology and keep prices competitive for the mass market.
Ownership of the brand remains with Shenzhen Mooer Audio Co., Ltd. The company operates globally through various local distributors in Europe, North America, and Asia, maintaining its headquarters and primary manufacturing hub in the tech-centric district of Shenzhen.
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