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Trattoria Alfredo is a private label brand primarily used by the German discount supermarket giant Lidl. This specific 'American Style' Peperoni-Salami pizza is designed to mimic thick-crust deep-dish pizzas popular in the United States, though it is manufactured in Europe to serve the supermarket's regional markets.
As a private label, the production is often handled by large-scale European frozen food manufacturers like the Schwarz Produktion group, which is the internal production arm of the Lidl owner. The brand focuses on offering various styles of Italian and international inspired frozen meals across the Lidl retail network globally.
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