Auchan liquid laundry detergent

This product is a liquid laundry detergent marketed under the retail brand of Auchan, a major French multinational retail group. The packaging indicates it is produced within the European Union, specifically referencing a postal address in Roncq, France, which is the headquarters for Auchan's manufacturing and retail operations.

Auchan was founded in 1961 by Gérard Mulliez in Roubaix, France, and has since grown into one of the world's largest food retailers. The brand remains under the ultimate ownership of the Mulliez family through the Association Familiale Mulliez (AFM), a private holding company based in France. As a private label product, it is developed to provide a cost-effective alternative to national brands while maintaining quality standards regulated by EU safety and composition labeling requirements.