Salon Line Creme para Pentear Reconstrução Intensa

Salon Line is a prominent Brazilian hair care brand that has specialized in diverse hair types, particularly curly, coily, and kinky textures, for over two decades. Originally founded in Brazil by Deva Concepts (though often associated with the growth of the company under the name Salon Line), the brand became a staple in the Brazilian beauty market by focusing on inclusivity and specific needs like hydration and reconstruction.

In 2023, the brand underwent a significant corporate change when it was acquired by the French cosmetics giant L'Oréal. This acquisition aimed to strengthen L'Oréal's presence in the professional and consumer hair care segments in Brazil. Despite the change in ownership, manufacturing remains primarily centered in Brazil to maintain its strong local connection and logistical efficiency within the South American market.