A+ Liquid Laundry Detergent

A+ is a high-performance laundry detergent brand that has a strong presence in the Nordic markets. Originally developed as a premium laundry solution, the brand is known for its effectiveness at low temperatures and its focus on color protection and fabric care. The brand was historically part of the Ariel family in certain regions but has been positioned independently as A+ in Nordic territories.

Today, the A+ brand is owned and managed by the French company Blue-Sun (within the Bluesun Consumer Brands group), which acquired a portfolio of various laundry brands. While the brand has its roots in global laundry technology, its current ownership focuses on delivering specialized detergent formulas tailored to European standards. Manufacturing takes place in various European facilities to ensure efficient distribution across the continent.