Lynx Epic Fresh Anti-perspirant

Lynx, known globally as AXE in many regions, is a premier male grooming brand under the ownership of the British multinational consumer goods giant, Unilever. The brand's origin traces back to France in 1983, when it was launched by Fabergé, which was subsequently acquired by Unilever in 1989. The brand was introduced to the United Kingdom, Ireland, Australia, and New Zealand specifically as Lynx to avoid trademark conflicts with existing products in those territories.

The Lynx Epic Fresh range, specifically the anti-perspirant roll-on pictured, is produced across Unilever's global manufacturing network, which includes major facilities in the United Kingdom and various European sites to serve the en-GB market. As part of Unilever's extensive portfolio, the brand benefits from world-class research and development centered in the United Kingdom and the Netherlands, focusing on long-lasting fragrance performance and skin-friendly formulations.