Made O'Meter
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Right Guard is a historic American personal care brand that revolutionized the market in the 1960s with the introduction of aerosol anti-perspirants. Originally launched by the Gillette Company, it became a household name globally for its effective odor protection and gender-neutral appeal, though it later pivoted to focus primarily on masculine grooming products.
Following Gillette's merger with Procter & Gamble and subsequent antitrust requirements, the brand was acquired by Henkel in 2006. In a significant move in 2021, Thriving Brands LLC acquired the rights to Right Guard for the North American market, while Henkel maintains ownership and distribution in other territories including the United Kingdom and Europe. Consequently, manufacturing takes place in various locations across Europe and North America depending on the specific market of sale. This roll-on variant is part of their modern Freshness Recharge lineup designed for long-lasting protection.
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