Made O'Meter
Discover where a brand or product originates
Sure is a globally recognized brand in the personal care sector, specifically known for its deodorants and anti-perspirants. The brand was originally created by a doctor in Australia in the early 20th century, initially operating under the name Rexona. In the United Kingdom, Ireland, and India, it is marketed as 'Sure', while in North America it is known as 'Degree', and in South Africa as 'Shield'.
Manufacturing of Sure products is decentralized, occurring in multiple countries to support international markets. Major production hubs are located in the Philippines, Brazil, and various European nations to serve regional demands. This global supply chain ensures product availability across diverse geographic markets.
The brand is owned by Unilever, a British multinational consumer goods giant. Unilever acquired the brand's original parent company, Rexona, many decades ago. Today, Unilever continues to manage the brand under its high-performing personal care portfolio, emphasizing long-lasting protection and skin health through continuous research and development.
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