Bell's Fiberknas cereal

Bell's Fiberknas is a high-fiber breakfast cereal product sold in Denmark. The brand Bell's is a private label owned by the German retailer Lidl. While the brand originates from Germany as a Lidl-exclusive label, the production of their breakfast cereals often takes place across various European countries where Lidl operates manufacturing partnerships.

Lidl Stiftung & Co. KG is the ultimate owner of the brand. Lidl is one of Europe's largest retailers and manages a vast portfolio of private labels to provide cost-effective alternatives to major brands. The company is headquartered in Neckarsulm, Germany.