Birds Eye

Birds Eye is a major international brand of frozen foods, known for revolutionizing the food industry through the development of the quick-freezing method. The brand's history began in the early 20th century when American inventor Clarence Birdseye discovered that flash-freezing food preserved its taste and texture. This innovation led to the birth of the modern frozen food industry.

Today, the brand's manufacturing reflects its global reach, with production facilities located in multiple countries to serve regional markets. In Europe, the brand is synonymous with high-quality frozen peas, fish fingers, and prepared meals, while in North America, it focuses on frozen vegetables and side dishes.

Ownership of the Birds Eye brand is split geographically due to various corporate acquisitions over the decades. In the United States and Canada, the brand is owned by Conagra Brands. Meanwhile, in Europe (including the UK), it is owned by Nomad Foods. This split creates two distinct corporate entities managing the same brand name in different parts of the world.