Xtra Italiensk Salat

Xtra Italiensk Salat is a pre-packaged deli salad typically used as a sandwich topper or side dish in Northern Europe. The 'Xtra' brand is a joint private label brand developed for the Nordic market by Coop, focusing on providing essential everyday products at low price points.

This specific product is manufactured in Denmark by Maxima A/S on behalf of Coop Danmark A/S. The brand itself is the result of a collaboration between large retail cooperatives across Scandinavia to leverage collective buying power. While the manufacturing is local to the Nordic region (in this case, Denmark), the brand's governance is tied to the cooperative retail structure of Denmark and its Nordic partners.