Alcott Jeans

Alcott is a prominent Italian 'fast-fashion' brand that traces its beginnings back to 1988. It was established by the Capri Group, headquartered in Nola, near Naples, Italy. The brand quickly grew by focusing on accessible American-inspired college style combined with Italian design sensibilities, eventually becoming a staple in European retail shopping centers.

While the brand's creative direction, design, and corporate headquarters are firmly rooted in Italy, the actual manufacturing process takes place in multiple countries worldwide. This global supply chain typically involves production hubs in Asia and the Mediterranean to maintain competitive pricing and high inventory turnover. The brand remains under the ownership of Teddy S.p.A., following an acquisition, though it originated within the Capri S.r.l. group.