Walkers Wotsits Crunchy Really Cheesy

Walkers Wotsits have a long and storied history within the British snack market. Originally launched by Golden Wonder in the 1970s, the brand was famous for its melt-in-the-mouth cheese puffs. Over the decades, ownership shifted, and the brand was eventually acquired by Walkers, which integrated it into its extensive portfolio of savoury snacks.

Today, Wotsits are primarily manufactured in the United Kingdom at Walkers' facilities, most notably in Leicester, which is home to one of the largest snack factories in the world. The brand has expanded beyond the original soft puff to include 'Crunchy' and 'Giants' variations to compete with other global snack styles.

While Walkers is a quintessentially British brand in name and heritage, it has been owned by the American multinational PepsiCo since 1989. PepsiCo manages the brand through its Frito-Lay division, ensuring that Wotsits remain a staple of the UK snack aisle while benefiting from global supply chains and corporate resources.